Hunter Brauqe is the 17 year old you imagine in the streets on NYC: black tee-shirt, skinny jeans and a close cropped hair-line. However, there is more to him than just the average teen. He is involved in a extreme money-making underground operation known as "cool hunting". The concept is that they find people, known as Innovators, who break away from the mainstream of culture, develop new styles in language, clothing, hair, etc., and wear them (obviously). Hunter finds these people, reports them to his boss and then sells them to large corporations, who develop the next "cool" style. One day, Hunter finds his bosses phone in an abandoned building and goes on an insane quest to find out what exactly happened.
So Yesterday is a great novel. It provides this great writing sense in that you don't have all the pieces of the mystery until the end, making you continue to inhale the book as fast as you can. The plot is very new and is quite believable in almost all the parts. It moves very quickly and might inspire the hipster in you. There isn't much more to say than be new and find the "cool" in the world.
4.5 Stars
Jacob Aubrecht
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